Emily Rock – AoA – Part 1

In this episode we hear the first half of Safaraz’s conversation with Emily Rock, the dynamic CEO of the Association of Apprentices She joins him to share her inspiring journey from corporate life to leading a micro-organization dedicated to supporting apprentices. We discover the unique challenges she faces in her role and her innovative strategies to connect apprentices, especially those in SMEs who often experience isolation, with a supportive virtual community. Emily opens up about how equipping apprentices with vital life skills and fostering a robust support system significantly boosts their completion rates and career outcomes, impacting industries such as retail, engineering, construction, and finance.

Emily offers a thoughtful reflection on her career transition and the bold step of moving from a corporate background to the helm of a burgeoning association. She brings to light the agility and distinct decision-making processes required in small organizations compared to the corporate giants. Emily candidly shares the mental commitment and personal rewards of being a CEO, illustrating her passion and determination to make a tangible impact in the world of apprenticeships without any regrets.

We also delve into the significance of mentorship and support systems in leadership roles, with insights on how the St Martin’s Group aids in shaping effective apprenticeship policies. Emily discusses her experiences navigating complex policy communication, emphasizing the courage to admit when answers are elusive and the commitment to finding them.