Commonwealth Jobs and Skills Academy

Pathway Group is part of the WMCA’s training boost for Birmingham 2022 Commonwealth Games, providing technicial training in Digital Marketing & Management.

The Birmingham 2022 Commonwealth Games training boost

Thousands of local people are to benefit from a new programme to help them land jobs created by the forthcoming Birmingham 2022 Commonwealth Games.
As well as bringing in millions of extra pounds into the West Midlands economy, the Games are also expected to create thousands of new jobs – which the West Midlands Combined Authority (WMCA) is determined should be filled by local people.
To help make that happen, Pathway Group are part of the Commonwealth Jobs and Skills Academy, supporting plans to improve regional skills and employment opportunities through the Birmingham 2022 Commonwealth Games.
The recongional skills development has a particular focus on supporting young people and unemployed adults to gain technical skills, providing them with new employment opportunities.

Commonwealth Jobs and Skills Academy – Digital Marketing

What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital Marketing Training Opportunity
The Diploma in Digital Marketing allows you to take your career to a new level and become sought after by businesses of all sizes.
Our delivery of this in-depth, comprehensive accredited digital marketing qualification is through blended learning, which includes webinars and elearning with a high level of personalised support so it can be taken wherever in the world you happen to be.

Careers in Digital Marketing

A shift in focus as we’ve entered the digital age has created a skills shortage in the UK. This means there are countless job opportunities for newly-qualified professionals.
New graduate-level careers in digital marketing are frequently appearing in marketing departments and agencies across the country. Specialist roles are now common in areas including:
  • Blogging
  • Campaign metrics and research
  • Communications and public relations (PR)
  • Content marketingcopywriting
  • Database management and analysis
  • Email marketing
  • Mobile marketing
  • Pay-per-click (PPC)
  • Search engine optimisation (SEO)
  • Social media
  • Web design and development
Digital marketers promote brands, products and services through social media, websites and apps.
As a digital marketer, you’ll look after different digital products. Your day-to-day tasks will include:
  • Working with clients and other marketing professionals
  • Updating and creating content that is search engine optimised (SEO)
  • Looking at website data to discover ways for improving and tracking the success and failure of campaigns
  • Writing and posting content with images on social media platforms
  • Drafting and publishing content for online campaigns
  • Producing content for e-newsletters and other forms of communication
  • Working with web designers to create images and video content for campaigns

Commonwealth Jobs and Skills Academy – Management

What is Business and Management?
Business management are the skills required to fulfil a leadership role in professional settings, such as the planning and execution of projects, business strategies, and company operations management.
A strong emphasis is placed on communication skills, organisational structure, and human resource management.
Business and Management Training Opportunity
The Diploma in Business and Management allows you to take your career to a new level, developing the skills of a leader. It has been designed for learners who wish to progress to a business or management degree but may not have the traditional entry qualifications usually required.
Our delivery of this in-depth, comprehensive accredited digital marketing qualification is through blended learning, which includes webinars and elearning with a high level of personalised support so it can be taken wherever in the world you happen to be.

Stay Connected

Contact us

Birmingham 0121 707 0550
Freephone 0800 955 0870
Burslem 01782 365 365
Walsall 01922 870050  
Email info@pathwaygroup.co.uk

Head Office & All Correspondence

Pathway Group
Amington House
95 Amington Road
Tyseley
Birmingham
B25 8EP