Sport is an effective CSR medium because it boasts values that any socially-responsible business should be striving for. These include fair play to everyone involved including employees and suppliers, transparency and opportunities for all to succeed, as well as good community relations.
To build a top class sporting nation, investment is grassroots is must. It is a process of assessing the current scenario of sports and developing a long-term plan right from the scratch. It’s quite similar to any development process of any strategic plans of the corporate plan.
