Everyone has the right to live, learn and work in safety, free from abuse, harm and neglect

Support for Young People Initiatives

Sport is regarded as a influential channel to support the engagement of people from across the entire social and demographic spectrum.

Sport is an effective CSR medium because it boasts values that any socially-responsible business should be striving for. These include fair play to everyone involved including employees and suppliers, transparency and opportunities for all to succeed, as well as good community relations.

To build a top class sporting nation, investment is grassroots is must. It is a process of assessing the current scenario of sports and developing a long-term plan right from the scratch. It’s quite similar to any development process of any strategic plans of the corporate plan.

Following Impacts can be observed through funding in Grassroots sports:

  • Better Infrastructure with good facilities
  • Appointment of best Coaches/Trainers/Supporting staff
  • Introducing of sports technology right from the beginning (for e.g. video Analysis)
  • Professional training along with diet plan for every player
  • Identify talents from nooks & corner of the country and train them to become national champions
  • Introduction of more leagues and tournaments (exposure to competitive right from the beginning)
  • International tours (exposure of playing in different countries)
  • Best hostel facility along with good school education/ Sponsoring a player or team/ scholarship etc
  • Academic Roadmap along with sports training
  • Creating/ Developing a talent pool for the country
  • Reducing ant-social behavioral patterns among youths and help them to lead a healthy and disciplined life.
  • Creating new job opportunities in the sports management/ development sector