Multiply is primarily aimed at people without formal qualifications, even at the most basic level in maths.
To this extent, it will target some of the most underprivileged communities.
From what is known, there do not appear to be any specific numerical targets for Multiply, which seems odd.
There are many objectives behind the initiative, one of which is to improve employability because some level of mathematics is essential in many jobs. In many cases, a specific qualification level is required.
Without this, people are excluded from a big part of the labour market.
People who understand numbers are more likely to get a job, earn more, and progress onto further training.