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Digital Marketer Apprenticeship Level 3

The aim of the Digital Marketer Apprenticeship is to support you to deliver high quality advertising to your organisation. Core responsibility will include assisting the development and implementation of digital marketing campaigns, analysing data and metrics to track performance and collaborating with other team members to create digital marketing campaigns.

“Use online and social media platforms to design, build and implement campaigns and drive customer sales.”

What is it about?

Digital marketing is no longer a niche industry. It has become an integral part of marketing activities across sectors to engage prospects, drive traffic, and generate quality leads.

Brands that want to succeed in today’s fast-moving digital world need marketers with digital expertise to ensure their products and services are visible online. Skilled digital marketers require knowledge and qualifications beyond basic marketing strategies and creativity skills.

If you’re considering a top digital marketing career, a good place to begin is by understanding the skills required and what digital marketers do.

Responsibilities
These may be one-off or routine contacts and include dealing with orders, payments, offering advice, guidance and support, meet-and-greet, sales, fixing problems, after care, service recovery or gaining insight through measuring customer satisfaction. You may be the first point of contact and work in any sector or organisation type..

Funding
This apprenticeship standard has been allocated a maximum funding cap of £3,500 which is the anticipated full cost for delivering this standard and the end point assessment.

Knowledge, Skills & Behaviours (KSBs)

KSBs are the core attributes that you must have as an apprentice in order to be competent in the occupation that you’re working in. They sit alongside your technical studies and exams and are the main assessment methods used in an end point assessment (EPA). Think of it like the soft skills you see in the workplace.

  • Knowledge – the information, technical detail, and ‘know-how’ that someone needs to have and understand to successfully carry out the duties. Some knowledge will be occupation-specific, whereas some may be more generic.
  • Skills – the practical application of knowledge needed to successfully undertake the duties. They are learnt through on- and/or off-the-job training or experience.
  • Behaviours – mindsets, attitudes or approaches needed for competence. Whilst these can be innate or instinctive, they can also be learnt. Behaviours tend to be very transferable. They may be more similar across occupations than knowledge and skills. For example, team worker, adaptable and professional.

Knowledge

  • Principles of coding
  • Basic marketing principles
  • Customer lifecycle
  • Customer relationship marketing
  • Working effectively as a team to deliver a digital marketing campaign
  • Main components of digital and social media strategies
  • Understanding the specialist areas of marketing
  • Similarities and differences of all major digital and social media platforms
  • Digital etiquette
  • Digital platform integration
  • Data protection across digital and social media platforms

Skills

  • Written communication
  • Research
  • Technologies
  • Data
  • Customer service
  • Problem solving
  • Analysis
  • Implementation
  • Specialist areas of marketing
  • Uses digital tools effectively
  • Digital analytics
  • Interprets and follows:
    • Latest developments
    • Marketing briefs and plans
    • Company ‘customer standards’
    • Industry good practice

Behaviours

  • Logical and Creative thinking
  • Analytical and problem-solving
  • Work independently and take responsibility
  • Initiative
  • Organised
  • Work with a range of internal and external people
  • Communication
  • Productive, professional working environment

Skills an apprentice will learn

 

  • Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer service: responds efficiently to enquiries using online and social media platforms.
  • Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
  • Analysis: understands and creates basic analytical dashboards using appropriate digital tools
  • Implementation: builds and implements digital campaigns across a variety of digital media platforms
  • Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • Uses digital tools effectively
  • Digital analytics: measures and evaluates the success of digital marketing activities
  • Interprets and follows: latest developments in digital media technologies and trends marketing briefs and plans company defined customer standards or industry good practice for marketing company, team or client approaches to continuous integration
  • Can operate effectively in their own business’s, their customers’ and the industry’s environments