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Team Pathway supporting The Signature Awards 2022

Pathway Group has been supporting the Signature Awards now in its 7th year, in addition to our CEO Safaraz Ali being a judge for the awards for the last two years.

“It is now more than ever critical for our local economy to recognise and celebrate the people that are leading the way and making a difference whether they are business leaders or community influencers as it is their work that makes Britain great. Great businesses and individuals need the right opportunities to showcase and celebrate their achievements, and these are why these awards are so vitally important as they will no doubt inspire others to try to emulate the success of the finalists and winners.”

Safaraz Ali, Chief Executive Officer

In an interview given at the Signature Awards to local media representatives, Safaraz was asked about how Pathway Group and businesses, in general, can strive for differentiation and competitive advantage, Safaraz stated:  I believe often culture is the foundation of business success. Company culture is the combination of vision statements and values, combined with the harder-to-see norms; behaviours, languages, beliefs, and systems often referred to as the company’s unwritten rules. Culture is what the business stands for and what makes us different. When you ‘connect the dots’ with the Leadership and Culture of an organisation you can seriously transform any business and make a real difference and that’s what we at Pathway Group aspire to do.

For over 20 years, Pathway Group has been at the forefront of supporting businesses to upskill individuals.  At its core, Pathway Group believes that it is vital to facilitate and celebrate the best of business and community and recognise and celebrate achievements, mainly if we are to maximise upon a post Brexit era that brings unique global opportunities.

Ninder Johal

The Signature Awards were founded by Ninder Johal and are evening driven by high-quality production and particular keynote addresses. They celebrate the best in business and especially those operating in the business-to-business sector, including the professions; for more information, please visit: