Level 3 Diploma in Digital Marketing - Pathway Group

Level 3 Diploma in Digital Marketing

The qualification has been designed for learners who are capable of reaching the required standards. It is likely that they will be seeking work within the digital marketing sector, or they may already be employed as part of marketing team or within an independent consultancy business offering web site creation solutions.


Awarding Body

City & Guilds




6 months

Guided Learning Hours



Advanced Learner Loan

This qualification covers the core knowledge and understanding as well as developing skills and competencies needed to work in the digital marketing sector.

You will be armed with the technical knowledge, experience and insights to be able to work and speak with authority in this fast-paced industry.

You’ll have the opportunity to become a skilled digital marketer, with the ability to build digital marketing campaigns and strategies.

Mandatory Units

  • Business environment
  • Legal, regulatory and ethical requirements in sales and marketing
  • Collaborative technology
  • Marketing and evaluation
  • Own professionalism
  • Metrics and analytics

You will also undertake 8 optional units,

Focused on developing the skills and knowledge to complete a variety of digital marketing activities, including:

  • Social media advertising
  • Promotional marketing
  • Design email campaigns
  • Website creation and content management systems
  • Brand development
  • Keywords & optimisation

Potential job roles for those who are working towards this qualification include:

  • Search engine optimisation assistant
  • Acquisition assistant
  • Email campaign assistant
  • Online marketing coordinator
  • Display marketing assistant
  • Web site content manager
  • Video marketing production assistant

This qualification is primarily intended as a means of developing the competence of those already employed or seeking to be employed within a digital marketing environment.

Job roles could include:

  • eCommerce assistant
  • mobile marketing assistant
  • web site content manager
  • video marketing production assistant
  • email campaign assistant
  • display marketing assistant

Learners could choose to progress to completing a level 4 qualification in digital marketing such as the Level 4 Diploma in Digital Marketing or to a management qualification at level 3, designed to ensure that the learner’s management and leadership skills support productivity and efficiency of the workforce.

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