The qualification has been designed for learners who are capable of reaching the required standards. It is likely that they will be seeking work within the digital marketing sector, or they may already be employed as part of marketing team or within an independent consultancy business offering web site creation solutions.
This qualification covers the core knowledge and understanding as well as developing skills and competences needed to work in the digital marketing sector.
Potential job roles for those who are working towards this qualification include:
- Search engine optimisation assistant
- Acquisition assistant
- Email campaign assistant
- Online marketing coordinator
- Display marketing assistant
- Web site content manager
- Video marketing production assistant
This qualification is primarily intended as a means of developing the competence of those already employed or seeking to be employed within a digital marketing environment.
Job roles could include:
- eCommerce assistant
- mobile marketing assistant
- web site content manager
- video marketing production assistant
- email campaign assistant
- display marketing assistant
Learners could choose to progress to completing an level 4 qualification in digital marketing such as the Level 4 Diploma in Digital Marketing or to a management qualification at level 3, designed to ensure that the learners management and leadership skills support productivity and efficiency of the workforce.
|Guided Learning Hours||472|
|Awarding Organisation||City & Guilds|
|Assessment Method||This qualification is assessed by portfolio of evidence.|
|Funding||Funding available via an Advanced Learning Loan.|